Misael, an Italian art company, was launching in South Africa at Design Indaba 2009. We were commissioned to design the stand. We wanted to capture its philosophy of combining fashion, art, design, craft and food in a people-friendly environment.
The eight by eight metre stand is made up of 150 four-metre high white polyvinyl chloride (PVC) pipes slotted randomly onto a raised platform. We wanted to create a white forest with a clearing at its centre that would encourage people to meet, greet, eat and drink together. The company’s artworks are scattered around the forest to create a place of discovery and a place of wonder.