Location: Cape Town, South Africa
Program: Corporate building upgrade
Client: Media24
Status: Competition, 1st prize winner

This architectural competition sought to reimagine the façade of Media24's headquarters — the landmark Naspers Centre — on the Cape Town foreshore. Our first prize winning proposal draws its inspiration from the shift in communication from printed press to digital media, and how this evolution has fundamentally transformed the way we consume and experience information. The design diagram traces this transformation step by step, from a blank canvas to a dynamic, layered façade that pulses with content and identity.

A skin of vertical aluminium fins wraps the existing tower, their rhythmic spacing opening and closing across the surface like the pages of a newspaper in the wind. Embedded LED screens break through this skin, broadcasting live media content to the street below — transforming the building into a living, breathing billboard that reflects Media24's role at the heart of South African public life. High above, Club 24 offers a panoramic retreat with sweeping views over the city and Table Bay beyond.